Resume
11 Years of Experience
Sr. Global Web Marketing Manager
Summary
Experienced Website Manager with a passion for UX design, web analytics, and CRO. Proven track record of designing and implementing user-centered websites that drive conversions and improve overall user experience. Skilled in conducting user research, designing user interfaces, and analyzing website data to identify areas for improvement. Proficient in a range of web analytics tools and techniques to track website performance and implement data-driven optimization strategies.
Experience
December 2023 - Current
Coupa Software - B2BSr. Global Web Marketing Manager
- Support and mentor a team of web developers, providing guidance and fostering their career growth.
- Lead the development and implementation of a comprehensive Figma design system, ensuring a cohesive and intuitive user experience across all digital touchpoints.
- Define and execute Coupa's global website vision and strategy, enhancing user experience and driving site engagement and conversion.
- Collaborate cross-functionally with digital team members, content, design, and product marketing to improve the user experience of Coupa.com and subdomains.
- Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite user journeys.
- Lead executive reviews to drive results and ensure alignment with business goals.
- Support and mentor a team of web developers, providing guidance and fostering their career growth.
June 2022 - December 2023
Starburst DataWeb Marketing Manager – B2B
- Ongoing management of high-volume website updates via CMS
- Strategy Development: Develop and implement effective online strategies to enhance digital presence and achieve goals.
- Website Optimization: Optimize website for visibility, usability, and conversion rates through audits and performance analysis.
- Content Strategy: Create and execute content plans to engage target audience across various online channels.
- Launch and implement A/B testing roadmap with user experience and design best practices.
- Analytics and Reporting: Analyze website and campaign data, track KPIs, and provide insights for performance improvement.
- User Experience (UX) Design: Enhance website interfaces and usability through testing and data driven decisions.
- Collaboration and Communication: Coordinate with cross-functional teams to align strategies and implement web projects.
- Industry Knowledge and Trends: Stay updated on industry advancements and leverage emerging technologies for improved web strategies.
- Build and execute effective search engine optimization (SEO) strategies to increase qualified traffic for a global website.
April 2022 – June 2022
Bath & Body WorksTechnical Operations Analyst – B2C
- Responsible for monthly sprint release documentation, planning, and delivery.
- Responsible for transactional eCommerce site operations, production, and monitoring of uptime and functionality.
- Troubleshoot production issues with the ability to dig deep into problems across multiple systems (eCommerce platform, OMS, SFMC, etc) at various levels.
- Architect and support continual process improvements to reduce costs, increase revenue and optimize cycle times.
- Deploy / implement new systems and integration processes.
- Perform daily review of various global systems and data – perform data analysis and reporting, review system and application logs to monitor system stability.
- Monitor and recover down eCommerce systems as needed.
- Help perform, plan and coordinate routine maintenance across all eCommerce systems.
April 2018 – March 2022
Worcester Polytechnic InstituteWeb Support & Accessibility Specialist II – B2C
- Provided ongoing support for 250+ web managers campus-wide that included training, help guides, system provisioning, and troubleshooting issues.
- Supervise a student help desk group of 6 that provide website support to the WPI community; also responsible for hiring, training, and scheduling student workers.
- Trained 100+ users in basic and advanced web management. In surveys 85% reported increased confidence in web skills.
- Work with the university’s accessibility vendor to keep the website (10,000+ pages) AA compliant.
- Clearly and accurately document, track, and monitor customer problems using a ticketing system to ensure a timely resolution, escalating to leadership as needed.
- Work with cross-divisional functions to ensure that the design and delivery of training support for campus partners is aligned with divisional goals.
April 2017 – April 2018
NEP Outdoors / ThermaSeatDigital Marketing Manager – B2C
- Increased E-Commerce sales by 25% by improving the UX/UI along with running Google and Facebook Ads to boost the conversion rate.
- Executed all online marketing, email marketing, and digital media promotions.
- Developed online merchandising strategies and tactics, such as product categorization, sequencing, cross sells, up-sells, and featured products.
- Professional product photography.
- Collaborated to produce product packaging, product catalog, and other print materials.
- Addressed customer service inquiries accurately and efficiently.
August 2016 – March 2017
CristcotDigital Marketing Specialist – B2C
- Updated and maintained WordPress E-Commerce website to improve SEO rankings, increase conversion and overall leads.
- Developed and executed all online marketing, email marketing, and digital media promotion, including social media.
- Monitored market trends and identified relevant market research to help promote individual product brands to their targeted audiences.
- Managed the implementation of email marketing campaigns to ensure design and layouts of emails are optimized, user and mobile-friendly.
- Produced and created all print and digital materials (banners, leaflets, tradeshow handouts) and other marketing collateral.
April 2015 – August 2016
A.T Cross PensWeb Operations Specialist – B2C
- Managed product catalogs (consisting of more than 500 SKUs) and set up new products using Microsoft Commerce Server.
- Provided content management and updates to the organization’s 13 websites (11 different languages).
- Found and fixed website problems (broken links, typographical errors, formatting inconsistencies).
- Worked closely with the customer service team to field problem tickets and help desk calls to resolve technical issues in a timely manner.
- Performed QA testing on promo codes, content updates, or new product skills prior to launch.
November 2012 – April 2015
JRA DesignWeb Designer – B2B
- Developed and maintained 100+ client websites.
- Found, diagnosed, and fixed website problems (broken links, typographical errors, formatting inconsistencies).
- Updated and maintained WordPress sites with plugin updates and QA testing.
- Expertly strategized SEO/SEM campaigns across websites, blogs, email newsletters, ads, and promotions.
- Developed and designed a user-friendly interface for different screen resolutions.
- Built analytic reports using Google Analytics and custom reporting tools.
Specialties
- Conversion Rate Optimization (CRO)
- Data Analytics
- Project Management
- Marketing Strategy
- UX/UI
- Search Engine Optimization (SEO)
- HTML / CSS
- A/B Testing
- Web Accessibility - ADA/WCAG
- Troubleshooting
Software
- WordPress
- Drupal
- Asana / JIRA
- Figma
- Google / Heap Analytics
- Siteimprove / Monsido
- Adobe Creative Suite
- Microsoft Products
- Optimizely / VWO
- MailChimp
Certificates
The complete Conversion Rate Optimization (in progress)
June 2023 | Udemy
SEO 2023: Comprehensive SEO Training with ChatGPT (in progress)
June 2023 | Udemy
Introduction to Web Accessibility
2019 | The Chang School of Continuing Education, Ryerson University
Agility, Agile Manifesto, Values for Collaboration, SCRUM methodologies, and Project Management
2018 | AGILE Coaching Engagement