Senior Web Marketing Manager with a Focus on UX Design, Web Analytics, and CRO

Welcome to my blog, where I am delighted to introduce myself as a Senior Web Marketing Manager with a strong passion for crafting exceptional user experiences, leveraging web analytics, and implementing effective Conversion Rate Optimization (CRO) strategies. With a proven track record of designing user-centered websites that drive conversions and improve overall user experience, I bring a wealth of expertise in conducting user research, designing user interfaces, and analyzing website data to identify areas for improvement. Let's delve deeper into my skills, experience, and specialties in the exciting world of web marketing.


With a solid foundation in marketing and a penchant for all things digital, I embarked on my professional journey as a Junior Web Marketing Specialist. Over the years, I have had the opportunity to learn, grow, and adapt alongside the ever-changing online ecosystem. This has enabled me to progress to my current role as a Senior Web Marketing Manager, where I play a pivotal role in formulating and executing successful digital marketing strategies.



My experience as a Senior Web Marketing Manager has equipped me with a diverse skill set that enables me to excel in various aspects of web marketing. Here are some of my specialties:

  • Conversion Rate Optimization (CRO): I have a deep understanding of CRO techniques, enabling me to optimize websites to increase conversion rates and drive measurable results.
  • Analytics and Data-driven Decision Making: In the realm of digital marketing, data is invaluable. With expertise in analytics tools like Google Analytics, I effectively track, measure, and analyze key performance metrics to optimize campaigns and drive continuous improvement.
  • Project Management: With my expertise in project management, I ensure seamless coordination and execution of web projects, meeting deadlines and aligning with strategic objectives.
  • Marketing Strategy: I am skilled in developing comprehensive marketing strategies that encompass various online channels to enhance brand visibility and engagement.
  • User Experience Design (UX): User-centered design is at the core of my approach. By conducting user research and employing UX design principles, I create intuitive and visually appealing website interfaces that enhance the overall user experience.
  • Search Engine Optimization (SEO): Optimizing websites for search engines is crucial for increasing organic visibility and attracting quality traffic. With my extensive knowledge of SEO best practices, I am adept at improving website rankings and generating sustainable growth.

Software Proficiency:

To effectively implement my strategies, I am proficient in a range of software and tools including:

  • A/B Testing: Optimizely, VWO
  • Web Development: HTML/CSS, WordPress, Drupal
  • Project Management: Asana, Jira
  • Design: Figma, Adobe Suite
  • Web Analytics: Google Analytics, Heap Analytics
  • Web Accessibility: ADA/WCAG standards
  • Email Marketing: Mailchimp
  • Quality Assurance: Siteimprove, Monsido

Professional Experience:

Throughout my career, I have gained invaluable experience in various roles that have contributed to my growth as a Senior Web Marketing Manager. Here are some highlights:

  • Web Marketing Manager - B2B, Starburst Data: At Starburst Data, I lead the ongoing management of a high-volume website, focusing on strategy development, website optimization, content planning, A/B testing, and analytics.
  • Technical Operations Analyst - B2C, Bath & Body Works: As a Technical Operations Analyst, I was responsible for the smooth operation and maintenance of the transactional eCommerce site, troubleshooting issues, and coordinating routine maintenance.
  • Web Support & Accessibility Specialist II - B2C, Worcester Polytechnic Institute: In this role, I provided support to web managers, supervised a student help desk group, conducted training, and ensured website accessibility compliance.
  • Digital Marketing Manager - B2C, ThermaSeat: I successfully improved the user experience and conversion rate of the e-commerce website through UX/UI enhancements and online marketing efforts.
  • Digital Marketing Specialist - B2C, Cristcot: I managed WordPress e-commerce websites, executed online marketing campaigns, and created marketing collateral to promote individual product brands.
  • Web Operations Specialist - B2C, A.T Cross: With expertise in content management, product catalog management, and website troubleshooting, I contributed to the smooth functioning of multiple language websites.
  • Web Designer - B2B, JRA Design: As a web designer, I developed and maintained client websites, implemented SEO/SEM campaigns, and created user-friendly interfaces

Passion and Vision:

My passion for web marketing stems from the ever-present drive to make a meaningful impact. I firmly believe in the power of digital platforms to revolutionize the way businesses connect with their audience. By combining my skills, experience, and a dash of creativity, I strive to create innovative marketing campaigns that drive tangible results and help organizations flourish in the online realm.

Moreover, I am committed to staying at the forefront of industry trends and advancements. The digital landscape is ever-evolving, and I eagerly embrace new technologies, emerging platforms, and innovative strategies to ensure my clients or employers stay ahead of the curve.


As a Senior Web Marketing Manager, my ultimate goal is to forge strong partnerships with organizations seeking to harness the power of the web to achieve their marketing objectives. I am here to share my expertise, insights, and experiences in the world of digital marketing. Through this blog, I hope to provide valuable information, tips, and strategies that can empower businesses and individuals to unlock their full potential online.

Thank you for joining me on this journey. Together, we can navigate the complexities of web marketing and embark on an exciting path towards digital success. Stay tuned for future blog posts where we delve deeper into various facets of the digital marketing landscape!

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